STUNNING architectural design
meets a GOLD MEDAL standard

Desert Jewel Renovation

Paradise Valley, Arizona 85253

Bethanie Mattek-sands

Bethanie Mattek-Sands has been known as many things. She is a CHAMPION, World # 1, an Olympic GOLD Medalist, and “America’s Tennis Rockstar”. Beyond those labels though, she is much much more. She is a fearless woman with trendsetting taste and a dedicated fan-base. She is a fighter who comes back stronger from setbacks, a woman setting the new standard of strength and taking life in stride for all others. From fashion to fitness to travel and of course to fun, Bethanie shares her life in a very authentic raw way which has allowed her to grow a following far beyond just the tennis fans throughout her career. Bethanie brings brands to life because she ignites hope within those who follow her. It isn’t a blind endorsement or recommendation she is looking to share - it is a tool that betters the lives of those following her own journey. At the end of the day, it is this genuine spirit that makes her a CHAMPION both on and off the court.

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Project Overview

Join Olympic GOLD Medalist and former tennis World #1 Bethanie Mattek-Sands as she boldly embarks on a masterfully detailed renovation of this iconic Paradise Valley, AZ property. The 1966 diamond in the rough will be transformed into a captivating 3-acre, 8,000 SF Paradise Valley estate. Bethanie has teamed up with national award winning builder Tanner Luster of Luster Custom Homes, world renowned architect Erik Peterson of PHX Architecture and highly sought after interior designer Misty Cowan, the creative genius behind Dwelling Design. The talented trio will transform Bethanie’s 1966 mid-century adobe dwelling into a modern desert industrial, Frank Lloyd Wright inspired sanctuary full of high end style, natural textures and captivating views... and she would like YOU to become a part of the Desert Jewel team.


Project Location


  • 71st most expensive zip code in the US by Forbes and the most expensive zip code in Arizona
  • Median Home Value: $1,600,000 according to Zillow, and NeighborhoodScout
  • Median Listing Price:  $2,172,500
  • Median Household Income: $175,673
  • Home of the first ever $2 Billion Dollar, 100 acre Ritz Carlton Project, minutes away from Desert Jewel
  • First time ever, fashion house FENDI Private Residence project breaking ground in 2019
  • Population of Greater Phoenix Area: 6,000,000+
  • Elevation 1,342ft
  • Nestled among three spectacular mountains:
    Camelback Mtn 2,707ft
    Mummy Mtn 2,264ft
    Squaw Peak 2,610ft

What We're Looking for

Bethanie is actively looking to partner with top brands, companies and products that not only love the vision she has created for the DESERT JEWEL renovation, but have a story of their own to be told.  It is a story of their brand, journey and core demographics aligning with Bethanie’s standard of excellence. Join the team and experience the impact that IS Bethanie Mattek-Sands.

Whether she is raising a Grand Slam trophy or anchoring the ESPN desk, Bethanie's infectious laughter is authentically original and her bold personality has garnered a global and loyal following. Her highly sought after audience and devoted followers are eager for recommendations across all types of industries that impact Bethanie’s life on a daily basis.


What's in it for you

  1. Championing your brand when you align with Bethanie and the GOLD MEDAL standard she has set
  2. Product placement and partnership
  3. Branding and marketing campaign opportunities with Bethanie on a regional, national, and international level
  4. Access to the DESERT JEWEL team, photo and video content for brand use during the project build, installation and upon completion
  5. Brand highlights and recognition during press related activities in print, digital, television and streaming outlets
  6. Engaging social media videos, pictures and posts across Bethanie's social media platforms
  7. Brand exclusivity available depending on level of partnership

Meet the team

Bethanie, along with her “dream team” have set a GOLD MEDAL standard and are actively engaging the very best in the construction, design and consumer industries. Luster Custom Homes is an award-winning Scottsdale-based general contractor specializing in luxury residential remodels and new custom home builds. Luster is passionate about creating exceptional living environments. As LEED-accredited professionals, Luster takes a thoughtful approach to sustainable building and remodeling that marries the best of tradition with technology. Their long list of awards include Best of Design and Best of Service from 2014 through 2018.

PHX Architecture, led by Erik Peterson, is a strong team of diversely talented professionals joined together by a common passion for detail and inventive design. Phoenix Architecture is both knowledgeable and experienced in all aspects of architectural design and specialize in a wide range of building styles and types. Award winning firm: 2014-2017 HOUZZ Best of Design Awards, Golden Nugget Award of Merit, LUXE Interiors Gold List, AZ Foothills Best of our Valley, Golf Inc. Golden Fork Award, Phoenix Home and Garden Master of the Southwest.

Tanner Luster
GC & Builder
Erik Peterson
Misty Cowan
Interior Designer


instagram following


Facebook Following


Twitter following


TV and Streaming impressions

You're in good company...

Bethanie Mattek-Sands

“I want the core elements of my home to not only be bold, beautiful, authentic and original...but also, measure up to my high standard of luxurious quality and innovative performance.”

Misty Cowan

“The colorfully eclectic inspired designs of Bethanie Mattek-Sands are a combination of a very modern, industrial, funky and artistic originality!”
Architec / Sales Force

Let's Connect

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